Austrailian Television Channels
MasterChef strategy backfires
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That was the biggest audience for a non-sporting event in Australian television history. Seven did it last week with the finale of Australia's Got Talent, and produced the year's biggest ratings - an average of 2.85 million viewers.
A television journalist looks at a display board shortly after the local market opened at the Australian Stock Exchange in Sydney, August 5, 2011. By Peter Apps, Political Risk Correspondent LONDON () - The crises at the heart of the
Most watched events in 2011: 1 William and Kate wedding ceremony (7, 9, ABC, Ten, 7Two) 6.0m; 2 Australia's Got Talent - Winner announced (7) 2.91m; 3 MasterChef - Winner announced (10) 2.57m; State of Origin NRL, third match (9) 2.47m;
Well, that is according to Channels 7, Nine and Ten. That is the date I turn 55. That is the age when Australian commercial TV networks officially don't give a stuff about me. As far as they are concerned, I might as well be dead.
Having seen the ads for the Aussie version, though, I can't help thinking that the show will be anything but train-wreck television: Perry and Dawson seem so nasty and the ads themselves are so tacky. I know it's a show about models, but it doesn't
Forget Art Let's Watch the Footy « Innovation Creativity Education ...
I attended a roundtable session today called ‘Content Crisis and Convergence’ run by QUT’s Centre for Excellence in Creative Industries and Innovation. For me it was a blast from the past. Debates I hadn’t heard aired since 2007 seem to be back from the dead. Sadly we don’t seem to have moved on substantially.
Self congratulation seemed to be the order of the day with the ABC and Screen Australia very chuffed with themselves that TV viewing figures haven’t fallen off a cliff as predicted by digital hardliners as early as 2006.
As it turns out, the introduction of a raft of new digital TV channels in Australia have reversed the downward trend, at least for the time being. The only catch is that Seven2, Seven mate, Gem, Go, One and Eleven are not showing Australian content. ABC 3 has the best record of any of the digital multi-channels on digital content – but so it should, this was the ABC’s promise when it attracted government funding the establish the channel.
So there was a lot of talk about TV first up in the day and back slapping because Australians are watching Australian content. I’d contend this has more to do with our national religion – televised sport – than cultural content funded by agencies such as Screen Australia.
The agency has just released a new report – Beyond the Box Office – which gently acknowledges that we might need to look at new media platforms… um, some time soon. In the meantime 96% of Australians have watched free to air or subscription TV and average Australians consume 21 hours of TV per week. Whew! But wait, there’s more – view their video below. So what are we watching? Underbelly and Packed to the Rafters seem to be the only Australian drama listed in the top 20 programs of 2009 (these are the most recent figures on Screen Australia’s website). Masterchef comes in on top followed by the AFL finals, the Melbourne Cup, the Rugby League Grand Final, the State of Origin then Tennis. I rest my case.
But feature films are doing well aren’t they? Yes, young people like the cinema almost as much as console gaming. Cinema attendances have actually gone up – but if you look at other Screen Australia statistics Australian share of box office actually went down from 2009 to 2010.
So what do we know? Zoom out a bit on the graph and compare TV viewing in 1991 with 2011 and it’s clear that there is a long term trend of decline. Cinema attendances have remained more stable but Australian box office share has generally declined on a very bumpy path.
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