List Of Advertising Slogans

Shift in Food Marketing with Health Benefits, Says EAS

BRUSSELS, Belgium—2012 will see advertising messages across the functional food market moving in a new direction as the European Commission begins to finalize its draft article 13.1 “Union List" of permitted health claims, an industry adviser has said.

Stefanie Geiser, regulatory affairs manager at international food policy consultancy EAS , said with the European Food Safety Authority (EFSA) publishing its final batch of article 13.1 claims opinions this week, the Commission remains on track to present its draft article 13.1 "Union list" in December 2011 to the Standing Committee. 

Whether the Standing Committee will immediately adopt the text is as yet uncertain, as is the length of the article 13.1 transition period which is expected to expire at some stage in 2012 after the list’s adoption.

Geiser said once the article 13.1 transition period expires, food companies will face the challenge of having to develop alternative ways of marketing and advertising to communicate health and other benefits of products.

While the Union List of approved claims is not expected to be small, with many claims for vitamins and minerals approved, Geiser said companies will have to adapt strategies to benefit as much as possible from the approved claims, and explore new advertising methods for products with ingredients for which claims have not been approved.

“Regulation has a huge impact on marketing, and health claims play an important role in the marketing of health food and nutritional products," said Geiser. “But they are not the only marketing drive. Additional ways of making products attractive to consumers can be explored, for example, fresh innovative packaging or product label designs, new tastes, and slogans that fall outside of the scope of the EU health claims regulation. Innovation and differentiation can still be achieved through the inclusion of special ingredients, even without making health claims specifically for these, and claims can be made in different ways, for example, by combining ingredients with approved health claims with other ingredients."

To address how food businesses can benefit from what has already been learnt in the claims evaluation process, and to help companies offset possible challenges, Geiser and other EAS experts will hold a workshop on Nov. 24, 2011 in Brussels, to give concrete advice on how to tackle the claims regulation. Titled “Claims: Dealing with the present, planning for the future", the workshop will give insight into the final expected Article 13.1 Union list, offer tips on how to continue marketing products within the scope of the regulation, explain strategies to best benefit from transition periods, give tips on how to submit successful claims applications to EFSA, clarify the European Commission’s plans relating to claims for botanicals and lay out the future playing field for claims in the European Union (EU).

LIST OF ADVERTISING SLOGANS | AdvertisingSource.info

Advertising performs a huge role for the various businesses along with the consumers world wide. This gives the seller a chance to showcase his products & the customer a variety of choices. Marketing slogans tend to be of enormous significance too. Because the slogans are the initial step to introduce the product to the consumer. Marketing keeps the consumers knowledgeable about what ever new products or even providers are available in the market at their disposal,like an old slogan places it ‘Advertising, your to choose’. Here is a brief list of some of the popular slogans of various businesses. Read On.

* Their Master’s Tone of voice – HMV

* Reach out and touch somebody. – AT&T

* Diamond jewelry is actually permanently. -DeBeers

* Where do you want to go today? — Ms

* Life’s Great — LG

* Neighbor’s envy, owner’s satisfaction – Onida Television in India

- Snap, Crackle, Pop – Rice Krispies

* The genuine article – Coca-Cola

* Where’s the beef? – Wendy’s

- Plop, plop; fizz, fizz; oh, such a alleviation it’s. – Alka Seltzer

* Sharp Thoughts, Razor-sharp Items — Razor-sharp

* Finger lickin’ great. – The state of kentucky Toast Poultry

* Connecting people. – Htc

* He keeps going and going and going. — Energizer Batteries

* Perform you… Yahoo!? — Yahoo!

- Wikipedia, the Totally free Encyclopedia — Wikipedia

* Simply because you’re worth it. – L’Oreal

* Inspired Residing — Haier

* Let’s Help to make Things Much better — Philips

* Hi Moto — Moto

- Nicorette, Nicorette, you can beat the cigarette – Nicorette

* It’s almost everywhere you need to end up being – Credit

* All of us earn money the old-fashioned way….All of us earn this — Smith Barney

* Things are simpler on a Mac – Apple Pc

* Thanks for visiting the planet Wide Wow — America online (experience World Wide Web)

* Absolutely nothing Runs Like A Deere — Deere&Company

* Reside unböring – Ikea

* The best driving machine. – BMW

* Live in your own world, perform in ours. – Sony Playstation and Ps2 gaming consoles

* When it completely, positively needs to be there overnight.

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