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Monster Energy maker: Continued growth of energy drinks 'remarkable'
Monster Energy maker: Continued growth of energy drinks ‘remarkable’Related topics: Market
The US energy drinks sector is continuing to generate ” quite remarkable ” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots.
In a conference call with analysts covering Hansen Natural Corporation’s second quarter results last week, chief executive Rodney Sacks said energy drinks and shot sales were up 15.6% in the convenience, grocery, drug and mass merchandise channel (excl Walmart) in the 13 weeks to June 25.
Energy drinks: Monster Energy beats Red Bull and Rock Star
Monster Energy – which generated sales growth of 22.3% - had outperformed both the category and rivals Red Bull (up 14.6%) and Rock Star (up 20.3%) over the period, according to Nielsen data, he added.
Sacks said: “ Despite the difficult economic environment in our major markets the US and Europe, the energy drink category has continued to show growth. This is quite remarkable in the face of general consumer weakness and higher gas prices …”
He added: " Our new non-carbonated Monster Rehab energy drink with electrolytes and additional supplements, which was launched in the first quarter, has already become one of our better selling items in the convenience and gas channel ... We plan to introduce additional products in the line later this year.”
Energy shots: Red Bull exit does not mean category isn't worth exploring
While Hansen’s energy shot Worx Energy was not in the same league as market leader 5-hour Energy, it was “ starting to become one of the major players in the shot category ”, claimed Sacks.
Asked by one analyst whether the energy shots category was running out of steam following Red Bull's move to stop selling energy shots in the US , he said there was a " finite universe" of potential energy shot drinkers, but that the category still had great potential.
“Obviously it [Worx Energy] is very , very far away from the 5-Hour numbers, but it's starting to gain some traction… There is room for a good competitor… The margins are good, and so we believe there are still good and valid reasons for us to persist in trying to find the formula that will work to be a credible competitor in that category, as we say.
Redbull Energy Drink - News
'We would rather invest these resources into our Red Bull energy drinks business in the US, which is doing great,' the company said, adding that its cola drink would continue to be sold in Germany and Austria. Red Bull is the world's biggest energy
Monster Energy – which generated sales growth of 22.3% - had outperformed both the category and rivals Red Bull (up 14.6%) and Rock Star (up 20.3%) over the period, according to Nielsen data, he added. Sacks said: “Despite the difficult economic
A fan has denied breaking into Madonna's home in London and stealing a can of Red Bull. In fact, he pleaded not guilty to three counts of burglary for allegedly breaking into her 10-bedroom mansion in Marylebone, London. During his trial on Wednesday,
If consumers want to buy Red Bull and the company wants to donate money to the city to help fix up my playgrounds, we will take it.” Dr. Stephanie Moore, a cardiologist at Massachusetts General Hospital, said so-called energy drinks such as Red Bull
Red Bull producers said, "Red Bull Energy Drink contains about the same amount of caffeine as a cup of coffee, 80mg. This is the same in the 160 countries across the world where our product is on sale. The health authorities of these countries,
Red Bull Energy Drinks: More Good Effects Or Side Effects? | Let ...
With the popularity that Red Bull energy drinks comes the speculations about the side effects that it may have on those who are taking them.
From the time that Red Bull first came out in the market, it became an instant hit among those who have tried and tested its effects on the body. It is no wonder why this energy drink have become a household name in no time at all.
But along with its popularity came the speculations about its side effects. The idea is that if something is that good, then there must be something in the ingredient that can bring the opposite reaction. This may be one of the thoughts that the not-so-convinced consumers have in mind.
One of the side effects that is being pointed out in Red Bull energy drinks is its caffeine content. There are those who believe that there are high amounts of caffeine being contained in a single bottle of this energy drink.
What people do not know about is that the amount of caffeine present in Red Bull energy drinks is the same as the amount that is in one cup of coffee that people normally like to take.
Caffeine in every other beverage is really not good for the health. Every health expert knows that high consumption of caffeine can bring about high blood pressure, alleviate heart disease risk and even diabetes. That is, if you are one of those who are addicted or is used to taking any beverage high on caffeine more than the normal number of times.
But caffeine is also known for the benefits that it can bring to the body. Caffeine has the tendency to perk you up in times of weariness. It increases heart rate to give you that energy boost when you feel tired and drained already. These benefits are what the makers of Red Bull energy drink are focusing on.
This just shows that caffeine in Red Bull energy drinks, in other energy drinks and other types of beverage is one issue that can be subjected to debates based from those who have seen more of its positive or negative effects.
For those who are used to drinking Red Bull energy drinks, the only side effects that they have seen so far is the increased nervousness and anxiety. This is especially experienced by those whose body have gotten used to taking regular amounts of this energy drink.
It can be pointed out that this reaction is not only seen from those who are taking Red Bull energy drinks. Almost all people who are dependent on any kind of energy drink have been found to be experiencing the same things.
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